AFOWER® x Hetty Douglas

Hetty Douglas is a London-based artist whose work lives somewhere between raw emotion and refined composition. Originally from Nottingham, she studied Illustration at the University of the Arts London, but her creative language evolved far beyond traditional boundaries.

Her paintings are layered, abstract, and deeply personal—built up with materials like spray paint, acrylic, charcoal, and sometimes even plaster or cement. There’s a gritty, urban texture to her work, echoing the lived-in feel of the city and the messiness of everyday emotion.

Blue is a recurring colour found in her work—emotionally charged, quietly bold. It’s this connection that made our collaboration on Blue Iris feel so natural.

Five one-of-a-kind, hand-painted works make up the collection, available now.